Former President Donald Trump has ramped up his attack on diversity, equity, and inclusion (DEI) policies, banning them in government agencies and promising to extend the crackdown to federal contractors. However, many major corporations refuse to back down, signaling a long and contentious battle ahead.
While companies like McDonald’s, Ford, Boeing, and Target have scaled back or scrapped DEI programs, others are doubling down on their commitments. Costco, for instance, recently rejected a motion from a conservative think tank that sought to dismantle its DEI policies. An overwhelming 98% of Costco shareholders voted against the proposal, reinforcing their belief that diversity initiatives strengthen the company.
Apple, Microsoft, and JPMorgan Chase have also reaffirmed their DEI commitments. Apple dismissed claims that such programs expose them to lawsuits, stating that inclusivity fosters a better workplace. JPMorgan Chase CEO Jamie Dimon was even more direct, declaring, “Bring them on,” in response to legal threats against the bank’s diversity initiatives.
Trump’s executive orders go beyond banning DEI in government. He has directed federal employees to report colleagues who fail to comply and has ordered agencies to investigate major corporations, nonprofits, and foundations for “illegal DEI discrimination.” The goal appears to be forcing companies to abandon their diversity efforts under legal pressure.
Despite this, many businesses see diversity as a strategic advantage, not just a political issue. As corporate resistance to Trump’s policies grows, the question remains: Will companies stand firm, or will political pressure force further rollbacks?
What role should businesses play in shaping workplace diversity? Do corporate DEI commitments reflect genuine values, or are they just public relations moves?
