There’s been a whole lot of drama over at Youthforia, the makeup brand you’ve probably heard of. They released this foundation shade, ‘600,’ claiming it was for us dark-skinned beauties. But guess what? It’s not.
Black beauty gurus like Golloria George ain’t having it. She tried the new shade and wasn’t impressed. In her TikTok review, she showed how the foundation looked just like black face paint. Like, seriously?
And it’s not just her. Other Black creators and cosmetic chemists are calling out Youthforia’s shady tactics.
Javon Ford even broke down the ingredients and discovered the ‘600’ shade was just black pigment. What?
They’re saying Youthforia didn’t even bother with undertones. It’s like they didn’t even try. And here’s the kicker: Even in their own videos, the shade looked all wrong on darker models. What a mess!
So, here’s the tea: It’s not just about makeup. It’s about respect, representation, and trust in a product that shows care for the Black woman.
So, why do brands keep missing the mark? And when will they finally start listening to us? How can consumers hold brands accountable for their lack of diversity and inclusivity? These and many more are questions begging for answers. Join the conversation.
