Women in Business Wednesday: Trina Sanchez


Izma Entertainment, founded in 2006, is a hybrid branding company whose primary focus is bringing together the elements of fashion, film, models, music and celebrity founded by Katrina Sanchez known as “Trina” . Having both hands in the industry’s ever-evolving state, the Izma brand Trina formed embraces the multi-platform elements with its unique management style and overall approach to project development.

Izma Entertainment has worked on several projects and known as one of the most popular boutique Consultant and Talent Management company in Los Angeles, CA. Producing high end private events, facilitating production shoots with a full studio and crew, arranging monthly workshops and seminars for new business owners including models.

Ms. Sanchez provides photographers, casting directors, directors, glam crew, advertisers, marketers, investors, sponsors and designers all over the world with the highest caliber male and female influencers such as Jessica Killings, Erica Mena, Milan Christopher, Jodie Joe, Caitlin O’Connor just to name a few out of hundreds. Izma has worked on a wide range of projects and bookings with celebrities such as Jay Z, Beyonce, Jlo, Tyrese Gibson, Jessica White, Christina Milian, Snoop Dogg, Usher, Justin Bieber, YG, Vivica A. Fox, Far East Movement, Kevin Hart and many more. Her company also provides attractive, friendly and reliable promotional staff for nationwide events and print models promoting brands such as Coca Cola, Grey Goose, Herbal Tropics, Quest Apparel, Telemundo, Macy’s Stores, Red Bull, Guess, YSL, Nakeah Cosmetics, Tyra Banks Beauty, We Are Pop Culture Beauty, Virgin Mobile, Nike, Reebok, Adidas, Corona Extra, and Rosenberg Diamonds.

Izma clients have been featured in Magazines such as FHM, MAXIM, numerous music videos (some artists include 50 Cent , Dr.Dre and Jay Z), Fashion Shows for Mercedes Benz Fashion week, Hair Ads for L’Oreal and Paul Mitchell , dancers for BET & MTV Awards, commercials for brands like Virgin Mobile, Reebok and many other world-leading brands.


Ms. Sanchez recently partnered with China NingFang Manufacturer which is a fabric and garment production company based in China where she managed the entire US department with brands such as Forever 21, H&M, Armani, etc. Ms. Sanchez is a strong advocate for Domestic Violence and the Program Director for Model 1-on-1 Domestic Violence and Rape Foundation. She donated to many non profits such as L.A Mission, Ann Douglas Center for Women, The Midnight Mission and D.A.R.E. Her end goal is to own her private capital and investment company where she can secure funding for aspiring entrepreneurs and creators.

What do you see when you look in the mirror?

I see a strong black woman that has beat every obstacle and dodged every knife that came her way.  I see a hardworking mother that wakes up every morning to strive high for her children. Lastly, I see a child of God.

What do you do for a living?

I manage models and consult aspiring business owners. 

How do you think self-love plays a role in success?

Self-love plays a huge role in success. If you don’t love yourself,  how can anyone else love you or love what you put out? Love releases good hormones and good energies which causes another human to recognize that and be influential from it. Loving yourself has many benefits and should be a priority in your every day life. It’s OK to be selfish time to time.

How do you think we, as women, can work together to lift each other?

First, we as women have to accept the fact we have many similarities and personalities. Then we have to let go of the pride, jealousy and hatred toward one another and get more intimate within our conversations. Introduce yourself, compliment each other,  smile with one another,  attend events together,  extend your hand, be a shoulder to lean on and encourage each other.

Have you had any adversities that you’ve had to overcome in order to achieve success?

Yes I’ve had many adversities while building an empire. I will never lie and say achieving success is easy because its not, it’s hard work.

I struggled alot and am so appreciative of my downfalls because it humbled me, molded me, and taught me.

What has been your greatest accomplishment to date?

My greatest accomplishment to date is not giving up after times I said I would. I’ve been knocked down, rejected, taken advantage of and all but never I folded so I must say I am so proud of myself for having the courage to keep going. 

What inspires you to keep growing?

My supporters and family inspires me to keep growing because you can’t start something and not finish it. Those that believe in me really water my soul from their constant encouragement. Now baby, watch this flower BLOSSOM!



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