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Small Business Marketing Trends to Watch in 2023

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As we’re well into the new year, it’s no shock that the digital space will continue to dominate marketing trends. After all, digital marketing is one of the most targeted and influential ways to reach your audience. Get the most out of your time and money with these top five strategies.

Influencer Marketing

It’s human nature to emulate those we look up to – and this can extend to almost any facet of life, from fashion to food and everything in between. So, it’s no wonder influencer marketing tops the list of 2023 marketing trends. When your brand uses influencers to showcase your products or services, followers of those influencers will more aptly adopt your brand, too. 

Some small businesses shy away from influencer marketing because they think it’s a costly practice outfitted for major brands that partner with celebrities. But that’s a big misconception; every circle has an influencer. Find the right fit for your brand. For example, if your target audience is college-aged students, seek out a student with a strong social media following. It’s a surefire way to reach your audience on your budget. 

Social Media Marketing

As e-commerce opportunities increase on social media, the need to manage customer service in this sphere will also heighten. Allow for honest interactions on your Facebook, Twitter, LinkedIn, and Instagram feeds. Be transparent in showing your followers how you nurture your customer base – even when it means responding to public concerns. Make sure the content you share is focused on engagement – sales will follow. Furthermore, double down on your engagement with Tik Tok, where over 1 billion videos are watched daily. 

Short-form Video Content

Short-form video is a great way to engage users – and that’s why nine out of ten successful businesses have adopted this strategy. Top social media sites like Instagram, YouTube, and LinkedIn, offer a simple platform to upload testimonials, live streams, entertainment shorts, product demonstrations, etc. – and you can skip the video production costs. Use your smartphone (and a quick video editing app if needed) to produce content with personality and user appeal. Remember to multipurpose the videos on your website and in newsletters, too.

Bonus – save time and let your influencer create the videos you will share!

Website Optimization

Your website is a gateway for your customers to learn core details about your offerings – and, when possible, a point of sale. So, keep your content up-to-date and ensure you’re diligent about maintaining the backend content, too, such as the meta descriptions and image tags. These items are necessary for Google to index your site content. Even better, make sure you’re practicing search engine optimization (SEO) and incorporating the best terms in your page content. Small businesses can use SEO software tools to assist with this process. An optimized and current website will make it easier for your customers to find you – and trust your business. 

Intentional Marketing

Every business has its unique nuances. So, how can you decide what unique marketing strategies will set your business apart? We can help! Join us at the I’m Loving Me Project’s GIRLS L.E.A.P Event, where you can link arms with fellow female entrepreneurs to discover the best strategies to help you scale your thriving business.  

Learn more about the GIRLS L.E.A.P. Event

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Mandie Mayo
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Words are the pathway to a new adventure, and who doesn’t love a good adventure? That’s why Mandie has made writing a focus in her life and career. No matter the topic – fashion, food, health, happiness, parenting, entrepreneurship, and everything in between – Mandie finds the hook and brings readers along for a little inspiration and a lot of fun. And since the best stories are born out of experiences, Mandie seeks to bring a little adventure into everyday life. Living in the Dallas-Fort Worth metroplex means there’s always something new to explore. And when not on the go, Mandie, her husband, and their three kids inject a little fun into life’s simple pleasures like a dip in the pool, a backyard fire pit, or a walk with the dog.
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