When it comes to your business, your unique personal branding is what will set you apart from competitors. Beyond creative logos and a catchy tagline that took you forever to come up with, there are other ways you can infuse your brand identity with your personality and flair. This will foster a connection with your desired audience and help your business stand out, as well as show potential customers that you’re credible and trustworthy.
You may be scratching your head and wondering, “Where do I start?” Well, don’t worry. Creating a unique and authentic business identity is something you’re totally capable of. However, it will take a little effort and imagination.
We’ve compiled some helpful tips and tricks to keep in mind next time you find yourself brand-building.
Think about your audience.
The first step in creating an authentic, effective business identity is considering the demographic of customers you’re hoping to target. This will help you decide on the messaging, tone, aesthetic, and online presence you should convey. For example, if you’re targeting people within the age range of 18 to 26, you’ll want to use language that resonates with the younger generation and create an online presence on the social media accounts that this demographic most uses, like TikTok and Instagram. But if you want to reach an older customer base, marketing through Facebook and using appropriate language can work wonders. Without a doubt, the customers you seek should always be considered when developing your business’ brand strategy and identity.
Put effort into branding yourself.
Yes, this means it’s time to replace the decade-old profile photo that you’re using on your LinkedIn profile and the “About” website page. Your personal brand is just as important as your business identity, which is why investing in some professional headshots and even a new, revamped website is a great idea. Think about how you’re currently expressing yourself and how this could be elevated.
Lean into networking.
Through networking, you can glean insights into how other professionals are viewing your personal brand and business identity. Networking doesn’t need to take place at a conference or in-person event. It can be done through replying to comments and posts online or reaching out to an industry leader that you admire for a quick Zoom chat. Staying active in your journey by promoting, sharing, creating, and engaging will widen your brand’s reach and influence. Most times, networking is equally beneficial to the other person as well, so don’t feel nervous when reaching out to connect.
Potential customers and clients love consistency. Make sure that the messaging you’re sharing across all of your platforms has the same energy and tone and that your online activity doesn’t contradict the messaging of your personal brand. Consistent style and tone are ways to win the trust of your desired audience.
Prioritize your online presence.
Sometimes, a good ol’ audit of your personal and business websites and social accounts can be of huge benefit. Designate some time to take a careful look at your current online presence, and as you do this, ask yourself these questions:
● Is your messaging consistent across all web content and platforms?
● Are your profiles professional and up-to-date?
● Are your personal websites or social platforms showcasing your values and skills?
Keeping an updated blog that explores relevant industry topics is a wonderful way to increase web presence and credibility.
Think about what makes your brand stand out.
What are your unique selling points? Assessing what makes you stand out from others in the crowded market and highlighting these skills, expertise, values, interests, and traits can be rather advantageous!
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